Journal Article

Abstract

The current research investigates how a service firms physical environment influences consumers' purchase intentions.The study is based on a convenience sample of respondents evaluation of their experience with the green LEED servicescape. A comprehensive research model and its moderating effects are investigated and provide significant support (p .05) for seven of the eight hypotheses with the eighth marginally supported by the data. These results are discussed from a facility managers perspective. The results suggest that consumers perceptions of the green servicescape have a direct effect on their service quality perceptions and on their overall satisfaction with the environment. The findings also suggest that a consumers perception of service quality has a direct effect on their level of satisfaction with the service environment, and satisfaction along with service quality have a direct effect on a consumers attitude-towards-a green service provider. The consumers attitude-towards-a green service provider influences their purchase intentions.